Many times, writers, in an attempt to “ride the wave” of a certain genre, write a book, or several, about a popular theme, in an attempt to reach “success faster”.

This tactic is a sure way to fail IF:
- You don’t have a big marketing platform at your back.
- You don’t have a loyal fellowship ready to receive that book.
These factors when present, however, won’t guarantee success in the long-run in this case, much the contrary.
Why do I say this?
After reviewing hundreds of books at Scribble’s Worth Book Reviews, I found one of the Laws of Cliché :
A cliché, when sustaining a plot, will ruin any book, no matter the skill of the writer, unless:
- The author brings something so new , so intriguing, so spectacular that the reader will completely forget the cliché.
- The factor that overpowers the cliché is introduced so quick into the story that it turns the book into an unpredictable direction.
If you are an indie writer without a big platform, nor decades of experience in marketing, follow this advice: “Write what needs to be said.”
There are two meanings to this advice:
- Write what you want to say to the world.
- Write what the world needs to read.

If you can do both, you have a sure winner.
Do not mind what naysayers, or snowflake readers will say about it, (here’s a podcast episode about how to deal with snowflake readers), and write your story.
Write your story with all your tenacity.
Why am I saying this?
As one of the most experienced reviewers of the Twitter Writing Community, and CEO of one of the most selective review and book promotional sites on the Internet, Scribble’s Worth Book Reviews, I noticed that the BEST books were the most authentic. When you go to our site, you will notice that the 10 best books so far on the site are not from best-selling authors, but of “unknown” writers like Steven McKinnon, O. E. Tearmann, C. Billie Brunson, Davia Andrews, Mack Little, Randy Gerritse, Bil Richardson and one of our favourites of all-time, the amazing and brutal Neil Hemfrey.
Yes, these “unknown” authors have surpassed in both quality of writing, storytelling and above all in relatability many best-selling authors.
What was the common factor behind their success on one of the most selective book review sites in the internet? Simple: They wrote their truth.
They wrote from the deepest of their guts, and they did not care about the readers feelings or even being liked.
When you read their books you will see how much fun they had writing them, and that connected with our skeptical eyes.
They wrote what needed to be said.
They told the bitter truths. The gutsiest of realities, the bleakest of situations, and no, they did not spare their characters, (nor our feelings). And this is something we will talk about, on the next article.












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